Versace poster and Promotion card

As part of typography class, we had to find an existing company that has very poor communication and change it to make it look better, more appealing and understandable for viewers. I chose Versace because I analysed their website and I was shocked as to how bad the navigation and design layout was, not to mention the site took forever to load. For the first part we had to create a poster, promotional card and booklet (will be updated soon) that contains the information about the compnay and we had to include our clients core message and incorporate it's values to produce an effective piece of communication work. For Versace, instead of creating a typical fashion catalogue, I focussed on including the history, literature and art behind the fashion brand and what made Gianni Versace create such a unique style fashion brand and what drove him to fame. I was rather happy with the results I received for this project as it was very challenging to tackle as my teacher mentioned at the start and I was happy that everyone liked the realistic representation of Medusa (current logo of versace) depicted at the front of all my print collateral that I created on photoshop using brush tools.

Card Designs

I occasionally design birthday cards for my family and friends instead of buying them. Doing this gives me the opportunity to experiment with different design techniques and it gives me the chance to get creative. I also get to show others my work and my style of design.

Outside flap

Inside flap

Outisde flap

Inside flap

Outisde flap

Inside flap

Photoshop Illustration

As well as designing pamphlets, logos, banners etc I love to experiment using brushes and paint tools on photoshop. Here are a few of my favourite images out of the many I have produced over the years using these programs.

GrainTech Booklet

GrainTech is a fictional company outlining work safety in high risk workplaces such as mechanic factories and storage warehouses. One of our tasks in first year at Swinburne was to design a booklet in our own style and layout using the information provided in the brief. I went for a landscape layout and used black and yellow as the main colours of the design and white for the text.

EPA Calendar

One of our assignments was to create a calendar that represented the environment. We had to make it completely ourselves without the use of internet images so for my calendar I took my own images of certain elements of nature and made them into a circular shape. I also included a Japanese theme into my design, and included the Japanese translation of the dates under each month. Here are some of the months as well as the front cover that I have uploaded.

Photography

Directors Report 2012 Ixle Limited

We had to use a set of information that we were given by our teacher and create it into a pamphlet/booklet for a professional marketing company.

Outside Flap

Inside Flap